re:Invent 2022 – Use cases

In nutshell: The world is asynchronous. A big focus on asynchronous and event-driven architectures. A lot of exciting announcements around serverless and software development.

To make it easier to deepen a knowledge, I have categorised the videos I am interested in according to:

  1. Innovation
  2. Infrastructure
  3. Data and AI
  4. Security
  5. Costs
  6. Use Cases

Today I am sharing the Use cases part.

All below comes from a public AWS channel, I only share selected and classified by me, the texts come from AWS youtube channel, links in the description.

  • Customer Keynote Scuderia Ferrari

Scuderia Ferrari driver coach Jock Clear discusses the decisions of Formula 1 racing—one of the most competitive, technically challenging sports. Racing involves constant decision making and tradeoffs in performance engineering that is a blend between hardware (the car), software (the data), and the human skill (the driver).

In partnership with Amazon Web Services (AWS), Scuderia Ferrari developed a virtual ground speed sensor, off car, based on artificial intelligence (AI) and machine learning (ML) using Amazon Maker.

This delivers faster, more reliable data to its engineers and helps its race teams reduce vehicle weight—in a sport where every gram counts. To evaluate the many variables involved in race strategy, Scuderia Ferrari creates models on AWS based on ML and game theory. Clear also announced Scuderia Ferrari’s new app, coming in 2023, powered by AWS solutions and analytics.

The above description and video can be found here: https://www.youtube.com/watch?v=DPgUxXIclDY

  • How BMW, Intuit & Morningstar are transforming with AWS & Athena

Data science and machine learning are transforming products and services in every industry. Whether it’s improving customer experience at BMW, personalizing software in real time at Intuit, or accelerating insights and innovation at Morningstar, data science and ML techniques are being used to improve business processes, speed product development, and enhance customer engagement. In this session, hear firsthand from AWS customers using Amazon Athena alongside other AWS open-source services to modernize their businesses and bring transformative change to their industries.

The above description and video can be found here: https://www.youtube.com/watch?v=SI2kk-4Jskk

What we can learn from customers: Accelerating innovation at AWS Security In this leadership session, CJ Moses, CISO at AWS, showcases part of the peculiar AWS culture of innovation—the working backwards process—and how new security products, services, and features are built with the customer in mind. AWS Security continuously innovates based directly on customer feedback so that organizations can accelerate their pace of innovation while integrating powerful security architecture into the heart of their business and operations. Hear from CJ how organizations use the latest AWS security innovations to ship securely, ship faster, and maximize the value of their teams.

The above description and video can be found here: https://www.youtube.com/watch?v=8MIULUh75v8

How AWS is helping the travel industry fly into the future The events of the past two years have caused travel companies to reimagine the traveler experience—from booking to arrival. This session explores why it was crucial for these companies to adopt a more flexible, scalable approach and how they began their digital transformation on AWS. Learn how American Express GBT and Qantas Airways are using modern IT systems and data to enhance the customer experience, drive operational efficiency, reduce costs, and more.

The above description and video can be found here: https://www.youtube.com/watch?v=3CTDt9uh7-I

Telco as a service: Future of digital with AWS and Vodafone An ambitious strategy is transforming how Vodafone designs and delivers digital services to consumers and businesses globally. In this session, learn how telco as a service (TaaS) helps organizations develop stable, flexible, preapproved design patterns and autoprovision them using a self-service portal. Hear from Vodafone, who is working jointly with AWS and Accenture to build a cloud-native platform that helps its software developers work in flexible, creative, and agile ways. By 2025, Vodafone plans to have 50 percent of its global workforce actively involved in software development, with an objective to deliver 60 percent of digital services in-house. Learn how TaaS is helping Vodafone build quickly and with continuous innovation.

The above description and video can be found here: https://www.youtube.com/watch?v=qdgyu4QwfR4

How Riot Games processes 20 TB of analytics data daily on AWS Riot Games ingests about 20 TB of data every day on AWS. This data powers a wide range of services including game matchmaking, in-game personalization, analytics, security, and player behavior management. Until recently, this data was only queryable for up to 6 hours after it was produced. With Amazon MSK, the team reduced time down to 5 minutes. Amazon MSK also allowed Riot Games to lower TCO and deprecate an aging map-reduce-based pipeline. In this session, Riot Games describes the before state, migration path, current state and future state of their data ingestion pipeline.

The above description and video can be found here: https://www.youtube.com/watch?v=5L1K_moG-dY

How AI and ML unlock insights for financial services teams Every day, AWS and Dataiku—one of the world’s leading AI platforms—help organizations in the financial services industry transform their businesses to better move, forecast, and regulate money in a market where organizations have an increasing number of choices. Without overhauling cloud infrastructure or traversing IT processes, organizations can reduce risk, increase revenue, gain efficiencies, and secure a competitive edge with a data-driven proactive approach. In this talk, explore how to upskill non-technical employees with Dataiku to analyze billions of daily market events while maintaining accuracy, improving transparency, and building trust so you can maintain your position as a market leader in the regulatory space. This presentation is brought to you by Dataiku, an AWS Partner.

The above description and video can be found here: https://www.youtube.com/watch?v=XfyxiI2brDw

Everybody wins: Real-world business value for CIOs & CFOs with cloud AWS enterprise strategists utilize their firsthand experiences to help executive teams from hundreds of the world’s largest companies transform their businesses using AWS. In this session, hear about their combined experience and lessons learned from personal cloud journeys going all in with AWS, including where you really find business value in the cloud, how you can realize that value, and how to build a successful business case that will provide a win for finance, IT, and ultimately your entire organization.

The above description and video can be found here: https://www.youtube.com/watch?v=rl2nXUG_1Fw

How Disney used AWS Glue as a data integration and ETL framework Disney Parks, Experiences and Products is one of the world’s leading providers of family travel and leisure experiences. Disney Parks, Experiences and Products uses AWS Glue—a serverless data integration service—as a key component to replace thousands of Apache Hadoop, Spark, and Sqoop jobs. In this session, Disney and AWS Glue experts discuss some ways to scale AWS Glue beyond the traditional setup and how they configure AWS Glue for job monitoring and performance.

The above description and video can be found here: https://www.youtube.com/watch?v=ce6t3FqB_Z4

Scaling a SaaS company for public company readiness By the time a software company goes public, it has had to achieve scale alongside a product-market fit. Scaling a product can be hard. Building, configuring, testing, deploying, monitoring, and operating a SaaS company requires meticulous attention, especially when preparing for a public market debut. Braze, a customer engagement platform, is trusted by leading brands to deliver personalized messaging to 4.1 billion monthly active users around the world. In this session, Braze Co-Founder and CTO Jon Hyman shares how to establish architecture, modularity, and security governance and tooling at scale for true public company readiness.

The above description and video can be found here: https://www.youtube.com/watch?v=LL9r7-Q13kY

Salesforce’s journey of more than 1B messages: Innovating with AWS Seeing the speed of transformation and innovation AWS provides, Salesforce trusted AWS to migrate its legacy Messaging and Journeys (M&J) application from on premises to SQL Server on Amazon EC2, providing a secure, cloud-based solution. AWS removed the burden of undifferentiated heavy lifting, allowing Salesforce to focus on innovation and modernization at the application layer. Today, Salesforce launches M&J in new regions for their customers in hours instead of weeks and can reliably send 8 billion messages per day to consumers around the globe. Additionally, the application delivers 99.99 percent availability and no customer impact when compared to its on-premises deployment.

The above description and video can be found here: https://www.youtube.com/watch?v=YwwP9K2rAyE

HBO Max achieves scale and performance with Amazon ElastiCache Learn how HBO Max uses Amazon ElastiCache to cost-effectively scale and delight more than 76 million subscribers around the world. ElastiCache is a fully managed, in-memory data store that boosts application performance and reduces latency to microseconds. In this session, HBO Max shares how ElastiCache allows them to deliver ultra-fast, device-specific landing pages to their subscribers, manage seasonal spikes from highly anticipated worldwide releases, and realize significant cost savings. Learn how ElastiCache is designed to boost performance of your workloads and review its latest features.

The above description and video can be found here: https://www.youtube.com/watch?v=21ERBJjjaX8

Cloud-based production for The Lord of the Rings: The Rings of Power In this session, explore the art of the real with production workflows on AWS surrounding cloud-based workflows, where content remains secure in the cloud and applications come to the content. Focusing on actual methodologies used on “The Lord of the Rings: The Rings of Power,” this session applies a practical lens via the vision of MovieLabs 2030, an industry leader for the future of content production. Join “The Rings of Power” producer Ron Ames and Robert Keske from Company 3 to dive deep on how AWS collaborated on the largest television production in history.

The above description and video can be found here: https://www.youtube.com/watch?v=lGRMlNznQcY

Learn how to modernize customers’ ERP journeys on RISE with SAP & AWS RISE with SAP directly impacted a partner’s application management and support (AMS) business; however, it opened the door to building new line-of-business (LOB) innovation using tools like S/4HANA, SAP Business Technology Platform (SAP BTP), and Business Process Integration (BPI). In this session, learn how to design, build, and publish your own RISE with SAP LOB services using these tools. Also learn how to design, build and orchestrate RISE with SAP and native SAP solutions. This session is intended for AWS Partners.

The above description and video can be found here: https://www.youtube.com/watch?v=1YFr7G-15Xw

AWS for Industrial: Smart manufacturing & supply chain in the cloud In this session, AWS GM of Industrials Grant Bodley discusses how a cloud-based data strategy and purpose-built cloud services together with leading partners can help you unlock growth by building more intelligent, connected, and sustainable operations, products, and services. The Siemens CEO of Digital Industries Software discusses how Siemens makes industrial digital transformation faster, easier, and scalable. Airbus and Carrier executive panelists join Siemens to share their digital transformation priorities and key learnings. Carrier covers how they are optimizing cold chain operations, enabling environmental sustainability, and enhancing customer outcomes. Airbus discusses their journey toward an automated supply chain of the future.

The above description and video can be found here: https://www.youtube.com/watch?v=nnzWyU8I6hA